Virtual product experience and customer participation—A chance for customer-centred, really new products

By Johann Füller, Kurt Matzler. 2007

367 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/fa625e68a2f5db6eef06a20371c0cc1a0b373f32

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In Management of Technology and Innovation

In Marketing

In Strategy and Management

Citations in the corpus

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2018, background): “Brand communities in social media are backed by the free exchange of information through both the Internet and social media.”
Linking strategic flexibility and operational efficiency: the mediating role of ambidextrous operational capabilities (2014, methodology): “Modular architectures, an advanced configuration system (Walcher and Piller, 2011), and an elaborated procedure to determine future options via co-creation (Füller and Matzler, 2007), enable BMW to produce and deliver fully customized cars in twelve days at a competitive cost position.”
Co-Creation in Virtual Worlds: The Design of the User Experience (2011, background): “To encourage participation, the co-creation experience is critical, as is the mental state of users that results from their interactions with the co-creation system (Füller and Matzler 2007; Nambisan and Nambisan 2008; Prahalad and Ramaswamy 2003).”
Do different types of innovation rely on specific kinds of knowledge interactions (2008, methodology): “…role and participation of customers in the innovation process through the application of toolkits for user innovation and design (Von Hippel and Katz, 2002; Franke and Schreier, 2002) or through a virtual integration of customers into the company’s innovation process (Füller and Matzler, 2007).”
Approaches for Organizational Learning: A Literature Review (2018, background): “Virtual worlds support experimentation as they enable users to experience or modify products or features before they exist physically (Füller & Matzler, 2007).”
Consumer Empowerment Through Internet-Based Co-creation (2009, background): “Interaction tools have an influence on NPD task enjoyment. research has shown, for example, that enjoyment-driven participants prefer visual tools [47].”