Olivia Kolo

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 34 citations into it
• Sociology and Political Science — 31 citations into it
• Social Psychology — 22 citations into it
• Organizational Behavior and Human Resource Management — 15 citations into it

Whom Olivia Kolo trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Americus Reed
2. Barbara A. Lafferty

Papers from Olivia Kolo's perspective

Ordered by how strongly the researchers Olivia Kolo trusts endorse each paper. Same corpus, a different order for every researcher.

1. Moral identity and the expanding circle of moral regard toward out-groups. (Journal of Personality and Social Psychology)
2. Moral Identity and Judgments of Charitable Behaviors
3. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
4. The self and the brand
5. Moral disengagement in ethical decision making: a study of antecedents and outcomes. (Journal of Applied Psychology)
6. The effects of moral judgment and moral identity on moral behavior: an empirical examination of the moral individual. (Journal of Applied Psychology)
7. Social identity as a useful perspective for self-concept–based consumer research
8. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
9. Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior
10. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Their papers

• Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016) — 108 citations