Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust

By Eunil Park, Ki Joon Kim, Sang Jib Kwon. 2017

317 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/52aa0b422955d2e305d4df3901b371ad4c4364fd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Henri Kuokkanen
2. William Sun

In Organizational Behavior and Human Resource Management

1. Henri Kuokkanen
2. William Sun

In Strategy and Management

1. Henri Kuokkanen
2. William Sun

Citations in the corpus

• Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice (2019, background): “C-C congruence is a vital component linking CSR initiatives and consumer evaluation of a company and its products, and research has supported its role in developing loyalty or purchase intention (Deng and Xu, 2017; Lee et al., 2012; Martinez and Rodríguez del Bosque, 2013; Park et al., 2017).”