Examining Antecedents and Consequences of Brand Personality in the Upper-Upscale Business Hotel Segment

By Jin-Soo Lee, K. Back. 2010

92 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/d1dbec39abf239b31398ff0a993b237765545e65

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Tanford
2. Hyeon-Cheol Kim
3. Sanghyeop Lee
4. Bee‐Lia Chua
5. Heesup Han
6. S. Sop
7. N. Kozak
8. Sunghyup Sean Hyun

In Tourism, Leisure and Hospitality Management

1. S. Tanford
2. Heesup Han
3. S. Sop
4. N. Kozak

Citations in the corpus

• Antecedents and Outcomes of Hospitality Loyalty (2016, background): “…prompt, friendly, courteous, accurate, helpful), knowledgeable well-trained employees Gracia, Bakker, and Grau (2011); Hyun and Kim (2011); J. Lee and Back (2010) Satisfaction Customer satisfaction, satisfaction with specific attributes (e.g., food and beverage, housekeeping, price, service)…”
• The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior (2018, background): “Lee and Back (2010) described the underlying mechanism of brand personality in the upperupscale business hotel industry.”
• Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, background): “Lee and Back (2010) pointed the positive effect of BP on BL for hotel brands by claiming that hotels which are perceived as competent and sophisticated brands influence consumers to develop brand trust, which in turn positively affects hotel brand loyalty.”