Brand personality appeal: conceptualization and empirical validation

By Traci H. Freling, Jody L. Crosno, D. Henard. 2011

255 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a8bff964eb1665561917a562cfcc8f44b6a6e940

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Citations in the corpus

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017, background): “For instance, consumer researchers have studied how brand personality might result in consumer's self-expression as well as association (Freling et al., 2011), and practitioners have given close attention to the utility of brand personality from product differentiation point of view (Freling &…”
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, methodology): “Although Aaker’s BPS represents the most prominent operationalization of brand personality (Eisend and Stokburger-Sauer, 2013; Matzler et al., 2016; Freling et al., 2011), her model has been the Marketing Intelligence & Planning Vol. 35 No. 2, 2017 pp. 166-179 © Emerald Publishing Limited 0263-4503…”
Exciting red and competent blue: the importance of color in marketing (2012, methodology): “Prior research has established that a favorable brand personality can alter consumer attitudes and increase purchase intentions (Batra and Homer 2004; Freling et al. 2010 ).”
Brand management in higher education: The University Brand Personality Scale (2016, background): “Two items, “[university name] has a strong personality” and “[university name] has a distinct personality” (α = 0.88) from Freling, Crosno, and Henard (2011) brand personality appeal scale, provide an initial assessment.”
Brand Personality Factor Based Models: A Critical Review (2012, methodology): “It is also notable that, despite the later BP models being developed in response to critiques of the BPFFM, the BPFFM has continued to be used in research on BP (e.g. Freling et al., 2010; Lin, 2010).”
Brand personality and brand equity: evidence from the sportswear industry (2015, unknown): “Strong, unique and favorable perceptions of a brand personality can help leverage a set of unique and favorable brand images, thus have the capacity to positively affect a brand’s overall equity (Kim et al., 2010; Freling et al., 2011).”
Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone (2020, background): “According to Aaker [68], there are five dimensions of American brand personality based on the human five-factor model of personality [70,71]: Sincerity (e.”