Arun Kumar Tarofder

Marketing · 2017–2019

A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 27 citations into it
• Organizational Behavior and Human Resource Management — 19 citations into it
• Sociology and Political Science — 16 citations into it
• Information Systems and Management — 5 citations into it

Whom Arun Kumar Tarofder trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Elison Ai Ching Lim
2. Patrick Y. K. Chau
3. Chandrasekaran Ranganathan

Papers from Arun Kumar Tarofder's perspective

Ordered by how strongly the researchers Arun Kumar Tarofder trusts endorse each paper. Same corpus, a different order for every researcher.

1. An examination of brand personality through methodological triangulation
2. Brand personality: A meta-analytic review of antecedents and consequences (Marketing letters)
3. Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
4. WHEN WE NEED A HUMAN: MOTIVATIONAL DETERMINANTS OF ANTHROPOMORPHISM
5. Hedonic and utilitarian shopping goals: The online experience
6. The Ford Brand Personality in Chile
7. An empirical analysis of the brand personality effect
8. You’re so lovable: Anthropomorphism and brand love
9. Brand personality appeal: conceptualization and empirical validation
10. Investigating antecedents and consequences of brand identification

Their papers

• Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products (2019) — 180 citations
• Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017) — 92 citations