A mixed method approach to understanding brand personality

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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, background): “, 2007); and finally, the scale is non-generalizable and non-replicable cross-culturally (Arora and Stoner, 2009; Geuens et al., 2009).”
Consumers' perceptions of the dimensions of brand personality (2011, background): “the factors that shape people’s perceptions of brand personality (Arora and Stoner, 2009).”
Brand Personality Factor Based Models: A Critical Review (2012, background): “For example, Austin et al. (2003), as part of a broad critique of the BFFFM, question whether the BPFFM could be used for measurement between brands rather than categories. As a practical illustration of the problem, Levy (1999) identifies whisky as being associated with ‘upper-class’ and ‘sophistic”
Exploring consumer‐brand relationship quality and identification (2012, background): “, 2010); thus, augmenting and extending the data derived from more traditional scale-based approaches (Arora and Stoner, 2009).”
Brand personality and brand equity: evidence from the sportswear industry (2015, unknown): “…advantages of focusing on a specific area of application in brand personality research: the more exact semantics of items, facets and dimensions, directly related to the area investigated (Ekinci and Hosany, 2006; Arora and Stoner, 2009; Kaplan et al., 2010; Valette-Florence and De Barnier, 2013).”