Relationship quality as a predictor of B2B customer loyalty

By Papassapa Rauyruen, K. Miller. 2007

1,269 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/2c7a4eb9685ba06efbb9c26e250d964d025bf8e7

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In Management Information Systems

In Marketing

In Organizational Behavior and Human Resource Management

Citations in the corpus

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2016, background): “Similarly, previous studies show that enhanced evaluation of service quality leads to positive outcomes such as repurchase intention (Rauyruen and Miller 2007), willingness to recommend (de Ruyter, Wetzels, and Bloemer 1998), and customer loyalty (e.g., Zeithaml, Berry, and Parasuraman 1996; Aydin…”
Relationship Quality in Business to Business Relationships—Reviewing the Current Literatures and Proposing a New Measurement Model (2016, background): “A number of studies have used the construct of satisfaction as one of the dimensions characterizing relationship quality (Crosby et al., 1990; Dorsch et al., 1998; Rauyruen & Miller, 2007; Skarmeas et al., 2008; Smith, 1998; Walter, Müller, Helfert & Ritter, 2003).”
Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship (2011, background): “Attitudinal loyalty is also viewed as the extent of the customer's psychological attachments and attitudinal advocacy towards the organization ( Rauyruen and Miller, 2007”
Engaging the Student as a Customer: A Relationship Marketing Approach (2011, background): “Previous studies in the service sector have, for example, found that trust is an important determinant of loyalty (Berry 1995; Chaudhuri and Holbrook 2001; Morgan and Hunt 1994; Rauyruen and Miller 2007; Verhoef, Franses, and Hoekstra 2002).”
Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination (2021, background): “Rauyruen and Miller (2007) define attitudinal loyalty as “the level of [a] customer’s psychological attachments and attitudinal advocacy toward the service provider or supplier”.”
Social commerce: The transfer of power from sellers to buyers (2015, background): “These interactions can provide emotional support (Rauyruen and Miller, 2007), informational support (Maloney-Krichmar and Preece, 2005) or both (Liang et al., 2011).”
Customer relationship management and customer satisfaction: the mediating role of relationship quality (2017, background): “It has been considered as a crucial factor for the achievement of customer loyalty and relationship enhancement (Rauyruen & Miller, 2007).”
Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment (2017, positive): “The negative mediating effect observed in this study should not discount the value of commitment, which has been demonstrated to affect attitudinal loyalty (Rauyruen & Miller, 2007; Walsh et al., 2010) and self-report behavior (Iwasaki & Havitz, 2004; Lacey & KennettHensel, 2010).”
Repurchase intention in B2C e-commerce - A relationship quality perspective (2011, background): “Similarly, Rauyruen and Miller [21] studied relationship quality in the B2B context and found that it positively influenced business customer loyalty.”
Clarifying the Effect of Intellectual Capital on Performance: The Mediating Role of Dynamic Capability (2012, positive): “Especially from a relationshipbased marketing viewpoint (Hunt and Morgan, 1995), a firm’s history of past marketing investment can have continued economic value for the firm both in the present and the future because this investment helps the firm retain stronger customer relationships, which are im”
The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea (2013, background): “…was formed based on the evidence from previous studies that site quality of Internet shopping is a predictor of repurchase intention (Huang, 2008; Rauyruen & Miller, 2007) as well as a significant indicator for customer satisfaction (Ding, Hu, & Sheng, 2011), customer trust (Hwang & Kim, 2007),…”