Engaging the Student as a Customer: A Relationship Marketing Approach

By J. Bowden. 2011

138 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/51d25b5fa616810d4a6d35fdee21887bee94df85

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. Salman Zulfiqar
2. Saira Aziz
3. Waseem Bahadur

In Sociology and Political Science

1. L. Wijnia
2. Salman Zulfiqar
3. Saira Aziz
4. Waseem Bahadur

In Strategy and Management

1. Salman Zulfiqar
2. Saira Aziz
3. Waseem Bahadur

Citations in the corpus

• The interrelationships between relationship marketing constructs and customer engagement dimensions (2018, unknown): “Cognitive and affective evaluations are based on the consumption episodes experienced by customers (Bowden, 2011, p. 214).”
• Effect of employee empathy on customer satisfaction and loyalty during employee–customer interactions: The mediating role of customer affective commitment and perceived service quality (2018, background): “Furthermore, because of the difficulty customers confront in assessing SQ, the development of CAC is more substantial in the service sector than in the area of goods/products (Bowden, 2011; Choudhury, 2014; Marinkovic & Obradovic, 2015; Markovic et al., 2015).”
• Building bridges in higher education: Student-faculty relationship quality, student engagement, and student loyalty (2020, background): “HEIs may be better able to influence positive academic involvement if they understand the mechanisms through which student–faculty relationship quality affects student engagement and, in turn, student loyalty (Taylor & Parsons, 2011).”