The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

By Kevin Kam Fung So, Ceridwyn King, B. Sparks, Ying Wang. 2016

623 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/34033f346bd752b646f707d4c9906880c256b046

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

Tourist engagement and loyalty: gender matters? (2020, methodology): “Tourists are thought to be highly engaged if they seek to participate in activities that bring them into contact with or that cause them to interact with local destination communities (So et al., 2014).”
How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming (2021, background): “Moreover, consumer engagement has been identiﬁed as a meaningful emotional connection that can predict tourism product purchasing decisions [13].”
Serious games and the gamification of tourism (2017, background): “In the marketing literature, researchers believe customer engagement with the brand will improve brand loyalty (So et al., 2016).”
Investigating wellness tourists’ motivation, engagement, and loyalty: in search of the missing link (2017, methodology): “Previous tourism studies have confirmed that consumer engagement drives loyalty (So, King, & Sparks, 2014; So et al., 2014; Wei, Miao, & Huang, 2013).”
Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction (2019, background): “However, similar to prior studies (Bryce et al., 2015; Loureiro & Ferreira, 2018; Organ et al., 2015; So et al., 2016), results confirm that visitor engagement influences destination loyalty.”
The effects of service quality and consumer-brand value congruity on hospitality brand loyalty (2019, background): “Previous empirical research reported that consumerbrand engagement can lead to customer loyalty and increase the profitability for the business (Aaker, Fournier, & Brasel, 2004; Bowden, 2009; Brodie, Ilic, Juric, & Hollebeek, 2013; Leckie et al., 2016; Rather, 2019; So et al., 2014).”
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, neutral): “Conversely, other authors have shown that engagement is a driving element of consumer behavior (Dwivedi, 2015; France et al ., 2016; Magno, 2017; So, King, Sparks, & Wang, 2016), indicating that one of the consequences of brand engagement is behavioral intention (Hollebeek, Glynn, & Brodie, 2014).”
CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018, background): “Taking CE as a broader concept is based on the logic that behavioral participation in engagement activities may not necessarily be on account of CE; rather, it may also have many other antecedents [47,48] and engagement behaviors have high variability in different contexts [37,49].”