The Role of Selective Information Processing in Price-Quality Inference

By Frank Kardes, Maria L. Cronley, James J. Kellaris, Steven S. Posavac. 2004

283 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/1fe2fe59c2d6eb75725cf08cdb358acd3c8a74f9

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Citations in the corpus

Online Reviews (2016, background): “In order to simplify their decision-making processes (Kardes et al. 2004), consumers may, either consciously or unconsciously, rely on only a subset of available information such as peripheral factors.”
Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings (2016, background): “…beliefs about the strength of the price–quality relationship tend to be inflated (Broniarczyk and Alba 1994; de Langhe et al. 2014; Gerstner 1985; Kardes et al. 2004; Lichtenstein and Burton 1989), which leads to overspending and consumer dissatisfaction (Lichtenstein, Bloch, and Black 1988;…”
When Shelf-based Scarcity Impacts Consumer Preferences (2011, methodology): “However, this process evidence was obtained using direct measures of consumers‟ inferences, a potentially biased methodology (Kardes et al. 2004).”
A Meta-Analysis of When and How Advertising Creativity Works (2020, background): “In this context, the combination of originality and appropriateness fosters more open-minded and less defensive processing of claims made (“willingness to delay closure”; Kardes et al. 2004; Yang and Smith 2009).”
How Naive Theories Drive Opposing Inferences from the Same Information (2013, unknown): “Specifically, individuals may assume that great artists can produce masterpieces quickly and with relatively little effort, or they may assume that creating great art requires considerable time and effort (Kruger et al. 2004). Cho and Schwarz (2008) showed that for those who were primed to make the ”
The dual role of price: decomposing consumers’ reactions to price (2008, unknown): “One explanation for this behavior, supported by empirical evidence (Brucks et al. 2000; Dodds et al. 1991; Kardes et al. 2004; Rao and Monroe 1989), argues that consumers infer quality information from price, such that higher prices indicate higher quality and thus increase perceived utility (and ”