Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings
By Bart de Langhe, Philip M. Fernbach, Donald R. Lichtenstein. 2016
286 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d9ef86e8bd356b397680b6fb9443552b03e51b97
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In Marketing
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Too good to be true: the role of online reviews’ features in probability to buy (2017, background): “…reviews may affect consumers’ purchase decisions (Zhu and Zhang 2010), even overshadowing other relevant product information such as price (de Langhe, Fernbach, and Lichtenstein 2016), past research has mostly neglected the effect of review features on actual sales and rather focused on…”