Scott Koslow

Marketing · 2000–2020

A researcher in the Science corpus: 6 papers; trusts 18 researchers and is trusted by 14 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 36 citations into it; #1,440 of 6,289 by trust here, #2,498 by citations
• Experimental and Cognitive Psychology — 35 citations into it; #2,248 of 9,731 by trust here, #4,180 by citations
• Sociology and Political Science — 19 citations into it; #17,984 of 22,756 by trust here, #17,766 by citations
• Mechanical Engineering — 13 citations into it; #5,334 of 8,300 by trust here, #6,630 by citations
• Cognitive Neuroscience — 10 citations into it; #5,144 of 10,852 by trust here, #5,677 by citations

Whom Scott Koslow trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Sheila L. Sasser
2. Robert E. Smith
3. Gita V. Johar
4. R. Rosenthal
5. Ziva Kunda
6. D. West
7. J. El-Murad
8. Daniel W. Baack
9. B. Till
10. Ginamarie Scott

Who trusts Scott Koslow overall

1. Daniel A. Sheinin
2. M. Kilgour
3. Kevin Lehnert
4. Caleb Warren
5. Daniel W. Baack
6. S. Rosengren
7. B. Till
8. Sajeev Varki
9. Kathleen D. Vohs
10. Lou Ying

Papers from Scott Koslow's perspective

Ordered by how strongly the researchers Scott Koslow trusts endorse each paper. Same corpus, a different order for every researcher.

1. Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
2. The Role of Myth in Creative Advertising Design: Theory, Process and Outcome
3. The file drawer problem and tolerance for null results
4. RECALL AND PERSUASION: Does Creative Advertising Matter?
5. Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
6. Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
7. Modeling the Determinants and Effects of Creativity in Advertising
8. Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
9. The Direct and Indirect Effects of Advertising Spending on Firm Value
10. Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance

Their papers

• Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism (2000) — 172 citations
• A Meta-Analysis of When and How Advertising Creativity Works (2020) — 168 citations
• Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising (2009) — 118 citations
• Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda (2008) — 165 citations
• What Is Creative to Whom and Why? Perceptions in Advertising Agencies (2003) — 156 citations
• What is Creative to Whom and Why? (2003) — 112 citations