S. Rosengren

Marketing · 2007–2020

A researcher in the Science corpus: 7 papers; trusts 30 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 74 citations into it; #4,136 of 6,289 by trust here, #3,097 by citations
• Sociology and Political Science — 49 citations into it; #15,205 of 22,756 by trust here, #10,132 by citations
• Organizational Behavior and Human Resource Management — 45 citations into it; #6,035 of 8,741 by trust here, #5,837 by citations
• Experimental and Cognitive Psychology — 23 citations into it
• Social Psychology — 20 citations into it
• Cognitive Neuroscience — 13 citations into it
• Applied Psychology — 8 citations into it
• General Decision Sciences — 8 citations into it

Whom S. Rosengren trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Robert E. Smith
2. R. Rosenthal
3. Alicia A. Grandey
4. Mark Lipsey
5. Mark A. Runco
6. Martin Eisend
7. A. Kirca
8. Dawn Iacobucci
9. Natalina Zlatevska
10. Scott B. MacKenzie

Who trusts S. Rosengren overall

1. Magnus Söderlund
2. Celso Augusto de Matos

Papers from S. Rosengren's perspective

Ordered by how strongly the researchers S. Rosengren trusts endorse each paper. Same corpus, a different order for every researcher.

1. Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
2. Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
3. The file drawer problem and tolerance for null results
4. RECALL AND PERSUASION: Does Creative Advertising Matter?
5. The ad creativity cube: conceptualization and initial validation
6. WHEN 'THE SHOW MUST GO ON': SURFACE ACTING AND DEEP ACTING AS DETERMINANTS OF EMOTIONAL EXHAUSTION AND PEER-RATED SERVICE DELIVERY
7. Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
8. Modeling the Determinants and Effects of Creativity in Advertising
9. What is Creative to Whom and Why? (Journal of Advertising Research)
10. The Direct and Indirect Effects of Advertising Spending on Firm Value

Their papers

• Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment (2007) — 219 citations
• Advertising Creativity Matters (2008) — 140 citations
• Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence (2008) — 148 citations
• Revisiting the smiling service worker and customer satisfaction (2008) — 123 citations
• A Meta-Analysis of When and How Advertising Creativity Works (2020) — 168 citations
• Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects (2017) — 297 citations
• Experience value as a function of hedonic and utilitarian dominant services (2016) — 161 citations