How Naive Theories Drive Opposing Inferences from the Same Information

By Hélène Deval, Susanne Mantel, Frank Kardes, Steven S. Posavac. 2013

161 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9ff4e463965834aec6bb4a658328fc88484bb4c8

Citations in the corpus

• Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude (2016, unknown): “Two naïve theories may be linked to the need for uniqueness and conformity: the naive theory of exclusivity or the belief that exclusive products are desirable (Berger and Heath, 2007), and the naive theory of popularity or the belief that popular products are desirable, similar to “bandwagon” effec”