Online Reviews
By Lu Zhang, L. Wu, Anna S. Mattila. 2016
113 citations recorded by the source corpus.
Subfields: Applied Psychology, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/7b28b32a5e7f536194f430ec6d08d41ee89d54c1
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In Applied Psychology
In Marketing
In Sociology and Political Science
Citations in the corpus
- The Interaction Effects of Online Reviews, Brand, and Price on Consumer Hotel Booking Decision Making (2020, background): “…consumers to reduce uncertainty and avoid purchase risks, and today’s consumers prefer to browse online reviews about several alternative hotels in the social media before narrowing down on a choice (Murphy and Chen 2014; S. Park and Nicolau 2015; Phillips et al. 2016; Zhang, Wu, and Mattila 2016).”