When Shelf-based Scarcity Impacts Consumer Preferences

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Explaining variation in conspicuous luxury consumption: An individual differences' perspective (2014, background): “Popularity serves as a heuristic (e.g., popularity = correctness, social approval) because the majority's numerical dominance conveys the correctness of its position and is difficult to ignore (Parker & Lehmann, 2011).”
The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety (2021, background): “Researchers have found that perceived scarcity has a significant influence on an individual’s purchase intentions in the retail context (Parker and Lehmann, 2011).”
The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference (2016, background): “…were included to address alternative explanations for the effect based on perceptions of product scarcity (e.g., Cialdini 2009; Fromkin 1970; Inman, Peter, and Raghubir 1997) and popularity (e.g., Castro, Morales, and Nowlis 2013; Parker and Lehmann 2011; Van Herpen, Pieters, and Zeelenberg 2009).”