It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting

By Eric R. Spangenberg, Bianca Grohmann, David E. Sprott. 2005

393 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/0cde12f47e991c226fc73749f15f003f658c04f0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

In Marketing

In Social Psychology

Citations in the corpus

It is all in the mix: The interactive effect of music tempo and mode on in-store sales (2012, background): “…from the interplay between music and the environment (e.g., fit of music and store image, Vida et al. 2007; interaction between music and scent, Spangenberg et al. 2005), or the interplay between music and participant (e.g., shopper’s familiarity with the music, Yalch and Spangenberg 2000;…”
The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers (2017, background): “The impact of single servicescape elements on buying behavior has been investigated; specifically colour (Funk &Oly Ndubisi, 2006), music (Milliman, 1986), olfaction (Spangenberg et al., 2005), and lighting (Areni & Kim, 1994).”
An integrative framework capturing experiential and utilitarian shopping experience (2007, neutral): “intensity or volume (Spangenberg et al., 2004);”
Reviewing congruity effects in the service environment musicscape (2008, background): “In a mock retail store study, Spangenberg et al. (2005)”
The Presence of a Pleasant Ambient Scent in a Fashion Store (2013, background): “Although some studies have already explored the combined effect of scents and other atmospheric stimuli on shopping behavior (e.g., Fiore, Yah, & Yoh, 2000; Spangenberg et al., 2005), additional research is still needed.”
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010, background): “Some prior research has effectively studied the congruence of semantic associations of two senses (e.g., Christmas music and Christmas scent; Spangenberg et al., 2005), but the fact that these associations were semantic in nature was not an integral part of their theory development.”
Servicescape cues and customer behavior: a systematic literature review and research agenda (2013, background): “Scent can have no effect or, in some cases, a negative effect when non-Christmas music (non-congruent-music) is played (Spangenberg, Grohmann, & Sprott, 2005 ).”