An integrative framework capturing experiential and utilitarian shopping experience

By Ann Marie Fiore, Jihyun Kim. 2007

407 citations recorded by the source corpus.

Purpose – In line with changes in consumer demand, models used in empirical study of the shopping experience have expanded. Reflecting the integrative (experiential and utilitarian) nature of shopping experience, the paper aims to propose an overarching stimulus‐organism‐response based shopping experience framework.Design/methodology/approach – This conceptual paper offers a framework that integrates components of both the hedonic experience related consciousness‐emotion‐value model and the utilitarian experience‐related cognition‐affect‐behavior model. In this paper, articles crossing hedonic and utilitarian boundaries are briefly presented, and the array of variables used in empirical studies of shopping experience, with an emphasis on brick‐and‐mortar shopping experiences, are synthesized for each component of the framework.Findings – The resulting framework is an inclusive overarching structure that explains the consumer shopping experience. This framework is useful for both academia and industry. It ...

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/dd2ec21c00edd2242de114fe8283674091e2f25c

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Citations in the corpus

Toward a conceptualization of the online shopping experience (2014, positive): “Previous studies demonstrate the importance of sensory experiences and their role in the retail setting (Fiore and Kim, 2007), or they focus on the antecedents and consequences of in-store experiences on impulse buying (Yoon, 2013).”
Emotional Responses to Multisensory Environmental Stimuli (2016, background): “Both models have received empirical support in the literature (Fiore & Kim, 2007).”
Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce (2016, background): “Fiore and Kim (2007) developed an integrated SOR model for the brick-and-mortar context.”
Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016, background): “Brand engagement (R) is a consequence of emotional and cognitive states (O) evoked by the brand (Allen, Fournier, & Miller, 2008; Goldsmith, 2012) and that could be evoked by brand-related UGC (S).”
Servicescape cues and customer behavior: a systematic literature review and research agenda (2013, methodology): “Concerning the reinterpretation of the S-O-R model, cognitive theory is further analyzed along with the influence of environmental cues on cognitive evaluation, which in turn influences emotions and consumer behaviors (Fiore & Kim, 2007).”
Understanding Airline Travelers’ Perceptions of Well-Being: The Role of Cognition, Emotion, and Sensory Experiences in Airline Lounges (2016, background): “As previously defined, cognition includes thoughts, beliefs, or perceptions formed through direct interaction with product or service offerings, or through processing secondary sources of information (Fiore & Kim, 2007).”
Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food (2015, background): “For example, Fiore and Kim (2007) suggested five additional relevant components to organism: cognition, affect, emotion, value, and consciousness.”
Tourist perceived value in a community-based homestay visit: An investigation into the functional and experiential aspect of value (2011, background): “Experiential value differs from functional value, which refers to assessments of the functional, utilitarian or physical performance of a product or service on a series of salient attributes such as price, reliability and durability (Fiore and Kim, 2007).”
Age, gender and income: do they really moderate online shopping behaviour? (2011, background): “, 2005), others focus on the emotions and experiences of users (Agarwal and Prasad, 2000; Fiore and Kim, 2007) and a third group attempts to determine the importance of socioeconomic user characteristics, The current issue and full text archive of this journal is available at”
Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021, background): “Organism acts as a bridge for connecting stimulus and behavior, and an organism regulates the final behavior in response to the stimulus [37].”