Consumers' willingness to pay for organic food: Factors that affect it and variation per organic product type

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Measuring consumer's willingness to pay for organic and Fair Trade products (2008, background): “The literature concludes that premium WTP may exist for organic and/or Fair Trade products (Canavari et al., 2003; De Pelsmacker et al., 2005; Krystallis and Chryssohoidis, 2005; Loureiro and Lotade, 2005), but notes that different consumer segments may react differently to information on organic pr”
Organic Consumers' Profile and Their Willingness to Pay (WTP) for Selected Organic Food Products in Greece (2006, background): “Moreover, the survey by Krystallis and Chryssohoidis (2005) in Greece, using a sample of consumers aware of the term “organic” food, offers proof that consumers’ stated WTP differs according to the organic product category.”
The willingness to consume organic food: A review (2021, background): “Krystallis and Chryssohoidis (2005) are of the view that consumption of organic food has not caught on with the general public due to relatively “higher prices,” “lack of availability,” “lack of awareness of the organic concept,” and uncertainty over the truthfulness of organic food Figure 1.”