B. Parguel

Marketing · 2014–2017

A researcher in the Science corpus: 3 papers; trusts 5 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom B. Parguel trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Andrew F. Hayes
  2. Thomas P. Lyon
  3. Melea Press
  4. E. Arnould
  5. John W. Maxwell
  6. Kristopher J Preacher
  7. Christine Moorman
  8. Chingching Chang
  9. Valerie M. Thomas
  10. Xinshu Zhao

Who trusts B. Parguel overall

  1. Desirée Schmuck
  2. Jörg Matthes
  3. Marco Migliorelli
  4. Saeed M. Z. A. Tarabieh
  5. Brigitte Naderer
  6. Christofer Laurell

Papers from B. Parguel's perspective

Ordered by how strongly the researchers B. Parguel trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Licensing Effect in Consumer Choice
  2. The Drivers of Greenwashing
  3. Feeling Ambivalent About Going Green
  4. A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act
  5. Indulgence as Self Reward for Prior Shopping Restraint
  6. Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium
  7. Go Green! Should Environmental Messages be So Assertive?
  8. Moral Self-Licensing: When Being Good Frees Us to Be Bad
  9. Consumer Receptivity to Green Ads
  10. The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing

Their papers