Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'

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The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising (2018, background): “Even consumers with high literacy (Parguel et al., 2015) or high environmental concern (Matthes et al.”
The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust (2021, background): “Greenwash is used extensively to portray a company's misleading green statements and advertisements (Parguel et al., 2015).”
Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018, methodology): “As such, similar to dual-process models, such as the elaboration likelihood model (ELM; Petty and Cacioppo 1986) and the heuristic-systematic model (HSM; Chen and Chaiken 1999), the ARI model distinguishes two conceptually different types of persuasion mechanisms.”
What Do We Mean by Sustainable Finance? Assessing Existing Frameworks and Policy Risks (2021, background): “In this respect, the literature has already observed that greenwashing or sustainable washing can take many forms, ranging from changing the name of a product to inducing the perception that it comes from a natural environment to the launch of marketing campaigns by polluting industries in order to ”