The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing

By Ioannis Kareklas, J. Carlson, Darrel D. Muehling. 2012

131 citations recorded by the source corpus.

Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/31fd65e3ee5101a2a005c3e87178492c6a5fae6d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Juliana Fernandes
2. Sigal Segev
3. Cristel A. Russell
4. Weirui Wang

In Management, Monitoring, Policy and Law

1. F. Benoit-Moreau
2. Sigal Segev

In Marketing

1. F. Benoit-Moreau
2. Sigal Segev
3. Cristel A. Russell
4. B. Parguel
5. Rajesh Rajaguru
6. Jörg Matthes
7. E. V. van Reijmersdal
8. Peter C. Neijens

Citations in the corpus

• The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising (2015, background): “, gain frame), or what consumers might lose if their purchase decision is not environmentally friendly (i.e., loss frame; Kareklas et al. 2012).”
• Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' (2014, background): “…claim, such as its positive or negative formulation (Obermiller 1995), its framing in terms of promotion vs. prevention (Bickart and Ruth 2012; Kareklas, Carlson, and Muehling 2012), its relationship with the product (being product or non-product related, Ku et al. 2012), its strength (Chang…”