The Drivers of Greenwashing
By Magali A. Delmas, Vanessa C. Burbano. 2011
2,700 citations recorded by the source corpus.
Subfields: Marketing
View Paper: https://www.semanticscholar.org/paper/6227402c88f2e54e34f5a5708b168d0987fe5e1c
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Magali A. Delmas
- Michael W. Toffel
- Christopher Marquis
- Yanhua Zhou
- Neil Lessem
- Nicholas Nairn-Birch
- Olivier Gergaud
- Laura J. Spence
Citations in the corpus
- Translating Principles into Practices of Digital Ethics: Five Risks of Being Unethical (2019, background): “In environmental ethics, greenwashing (Delmas and Burbano 2011) is the malpractice of a private or public actor seeking to appear greener, more sustainable, or ecologically friendlier than it actually is.”
- Saving Power to Conserve Your Reputation? The Effectiveness of Private versus Public Information (2012, positive): “…to behave in a more environmentally friendly manner (see for example Delmas et al., 2009), but it has also been abused in this environment with firms engaging in “green-washing”, by reporting only selective information in voluntary disclosure programs (Delmas and Burbano, 2011; Lyon and Kim, 2011).”
- Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing (2016, positive): “By empirically examining the representativeness of firms’ environmental reporting, we also advance the nascent management literature on greenwashing (Delmas and Burbano 2011; Kim and Lyon 2011, 2015; Lyon and Maxwell 2011; Bowen 2014, Lyon and Montgomery 2015).”
- The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust (2021, background): “452 Around the same time, a 'greenwash' side effect has been developed (Delmas & Burbano, 2011).”
- Triangulating Environmental Performance: What Do Corporate Social Responsibility Ratings Really Capture? (2013, background): “Or, more cynically, they may put in place processes for symbolic purposes but not meaning-fully pursue substantial outcomes (Delmas & Cuerel Burbano, 2011; Delmas & Montes-Sancho, 2010).”
- Eco-Premium or Eco-Penalty? Eco-Labels and Quality in the Organic Wine Market (2012, positive): “With limited consumer understanding about the differences between the various eco-labels, firms have the incentive to stamp products with their own supposed eco-labels or with logos similar to existing third-party eco-labels and to engage in greenwashing (Delmas & Burbano, 2011).”
- Walking and Talking Corporate Social Responsibility: Implications of Firm Size and Organizational Cost (2016, positive): “Evidence of the relatively strong development of external communication and symbolic impression management activities in relation to CSR in large firms supports our argument (Bowen, 2014; Delmas and Burbano, 2011).”
- Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' (2014, background): “Act to environmental marketing claims, by prohibiting deceptive acts or practices but enforcement has so far been limited (Delmas and Burbano, 2011).”
- Greenwash vs. Brownwash: Exaggeration and Undue Modesty in Corporate Sustainability Disclosure (2015, background): “…of consumers and investors regarding a firm or its products, but it is deterred by scrutiny from external stakeholders such as environmental activists who can detect and punish greenwashing (Lyon and Maxwell 2011, Lyon and Montgomery 2013) and by regulatory pressures (Delmas and Burbano 2011).”