Yi Xie
Marketing · with Peng · 2009–2015
A researcher in the Science corpus: 3 papers; trusts 4 researchers and is trusted by 7 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 32 citations into it; #2,061 of 6,289 by trust here, #1,565 by citations
- Sociology and Political Science — 24 citations into it; #7,721 of 22,756 by trust here, #5,341 by citations
- Strategy and Management — 22 citations into it
- Accounting — 6 citations into it
Whom Yi Xie trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Yi Xie overall
- Lujun Su
- Bui Nhat Vuong
- Jan-Benedict E M Steenkamp
- G. Halkias
- Riza Casidy
- S. Swanson
- Vasileios Davvetas
- S. Hassan
- Adamantios Diamantopoulos
- Arnold Japutra
Papers from Yi Xie's perspective
Ordered by how strongly the researchers Yi Xie trusts endorse each paper. Same corpus, a different order for every researcher.
- Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
- When Good Brands Do Bad
- Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
- Culture and international business: recent advances and their implications for future research
- Brand Love
- Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses. (Psychological bulletin)
- The Effects of Item Parceling on Goodness-of-Fit and Parameter Estimate Bias in Structural Equation Modeling
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
- The evolution of cooperation
Their papers
- Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment ☆ (2009) — 815 citations
- An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect (2015) — 235 citations
- How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness (2009) — 495 citations