Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment ☆

By Hean Tat Keh, Yi Xie. 2009

815 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/03f4af750f116a54e0a4dc5c3c2d8110188a2695

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Nadine Gatzert
2. Lujun Su
3. S. Swanson
4. Xiaohong Chen
5. D. Kantur
6. C. Maden
7. E. Telci
8. R. Rather

In Organizational Behavior and Human Resource Management

1. R. Rather
2. S. Swanson
3. Xiaohong Chen
4. Lujun Su
5. D. Kantur
6. C. Maden
7. E. Telci
8. Youssef Chetioui

In Sociology and Political Science

1. R. Rather
2. Lujun Su
3. S. Swanson
4. Xiaohong Chen
5. D. Kantur
6. C. Maden
7. E. Telci
8. Youssef Chetioui

Citations in the corpus

• Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity (2018, background): “Customers that exhibit WTPp not only have lower sensitivity to price changes, but they are also more likely to maintain their relationships with their current service (Keh and Xie, 2009).”
• Linking corporate social responsibility to corporate reputation: A study on understanding behavioral consequences (2012, background): “Keh and Xie (2009) also show that CR positively stimulates purchase intention of customers.”
• Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework (2017, background): “According to Keh and Xie (2009), identification is effective in promoting commitment to long-term relationship maintenances.”
• Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2012, background): “…1996), such as charge premium prices, enjoy enhanced customer loyalty (Klein and Leffler 1981; Milgrom and Roberts 1986b), increase customer identification with the company (Keh and Xie 2009), and attract better human resources and more capital resources (Milgrom and Roberts 1986a; Stigler 1962).”
• The Impact of Corporate Reputation and Reputation Damaging Events on Financial Performance: Empirical Evidence from the Literature (2015, background): “Furthermore, based on responses from 351 customers of three B2B service firms in China, Keh and Xie (2007) show that corporate reputation also positively impacts customer trust and customer identification.”
• Linking Corporate Social Responsibility to Customer Loyalty through Co-Creation and Customer Company Identification: Exploring Sequential Mediation Mechanism (2020, background): “CCI helps to explain the relationship between stakeholders and companies [54].”
• COVID-19 and repeat visitation: Assessing the role of destination social responsibility, destination reputation, holidaymakers’ trust and fear arousal (2020, background): “This result is in line with prior studies (e.g. Aksak et al., 2016; Keh & Xie, 2009; Kim & Kim, 2017) that stated there is a positive relation between DSR and DR.”
• Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021, background): “Several studies have subsequently revealed a positive impact of corporate reputation on consumers’ purchase intentions and behaviors (Clinton et al., 2008; Feldman & Johnston, 2014; Keh & Xie, 2009; Lafferty & Goldsmith, 1999).”