Harley Krohmer

Marketing · 2002–2016

A researcher in the Science corpus: 6 papers; trusts 5 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 35 citations into it; #2,382 of 6,289 by trust here, #627 by citations
• Social Psychology — 16 citations into it
• Economics and Econometrics — 15 citations into it; #15,861 of 23,481 by trust here, #13,596 by citations
• Organizational Behavior and Human Resource Management — 14 citations into it
• Experimental and Cognitive Psychology — 7 citations into it

Whom Harley Krohmer trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Katja Gelbrich
2. Yany Grégoire
3. Philip M. Podsakoff
4. Min Ding
5. Kenneth Train

Who trusts Harley Krohmer overall

1. Arnold Japutra
2. Mathew Hughes
3. Joost Rietveld
4. Robert E. Morgan
5. Y. Ekinci
6. Zhuowei Huang
7. Hans Rüdiger Kaufmann
8. Stephanie M. Tully

Papers from Harley Krohmer's perspective

Ordered by how strongly the researchers Harley Krohmer trusts endorse each paper. Same corpus, a different order for every researcher.

1. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
2. Incentive-Aligned Conjoint Analysis
3. Discrete Choice Models in Preference Space and Willingness-to Pay Space
4. Customer betrayal and retaliation: when your best customers become your worst enemies
5. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
6. Measuring Heterogeneous Reservation Prices for Product Bundles
7. Regulatory focus and temporal distance
8. Attachment in Adulthood: Structure, Dynamics, and Change
9. Identity threat and antisocial behavior in organizations: The moderating effects of individual differences, aggressive modeling, and hierarchical status
10. Can Hypothetical Questions Reveal True Values? A Laboratory Comparison of Dichotomous Choice and Open-Ended Contingent Values with Auction Values

Their papers

• How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011) — 467 citations
• Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011) — 1,324 citations
• When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage (2016) — 245 citations
• A Strategy Implementation Perspective of Market Orientation (2004) — 234 citations
• Customer Satisfaction in Transnational Buyer–Supplier Relationships (2002) — 159 citations
• Should marketing be cross-functional? Conceptual development and international empirical evidence (2002) — 193 citations