Customer Satisfaction in Transnational Buyer–Supplier Relationships
By Christian Homburg, Harley Krohmer, Joseph Cannon, Ingo Kiedaisch. 2002
159 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/ee399bb19702798245f3906346c8eefd836b7025
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In Marketing
In Organizational Behavior and Human Resource Management
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Citations in the corpus
- The impact of cultural differences on buyer–supplier negotiations: An experimental study (2014, background): “As an increasing number of firms are dealing with buyers and suppliers abroad (Homburg et al., 2002), many are learning that they need to take different cultural traits into account when negotiating across borders.”
- Customer satisfaction in a retail setting (2006, background): “The comparison of expectations and perceived performance leads to either customer satisfaction (confirmation or positive disconfirmation) or dissatisfaction (negative disconfirmation) ( Homburg et al. , 2002”
- Limits to global sourcing? Strategic consequences of dependency on international suppliers: Cluster theory, resource-based view and case studies (2008, background): “These results confirm previous research on poorer cross-border relations (Homburg et al., 2002).”