A Strategy Implementation Perspective of Market Orientation

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The determinants of new service development: Service characteristics, market orientation, and actualizing innovation effort (2010, background): “…5 5342601; fax: +886 5 5312074. and Slater, 1990; Slater and Narver, 1994, 1995; Gebhardt et al., 2006; Kok and Biemans, 2009), as market intelligence activities (e.g., Kohli and Jaworski, 1990; Jaworski and Kohli, 1996), and as a strategy (e.g., Harmsen and Jensen, 2004; Homburg et al., 2004).”
The Implementation of a Market Orientation: A Review and Integration of the Contributions to Date (2008, unknown): “a differentiation strategy) necessitate such behaviors (Homburg et al., 2004).”
The impact of different types of market orientation on product innovation performance: Evidence from Chinese manufacturers (2010, background): “Strategy implementation perspective explains the relationship between the strategy and organizational dimensions in a sequential model where firms decide on a strategy and then put in place appropriate organizational choices such as structure, systems, rewards, processes, corporate cultures to suppo”
Making strategy work: A literature review on the factors influencing strategy implementation (2010, unknown): “Few studies focus on the actual operational level of strategy implementation, such as Bantel (1997), Homburg & Krohmer & Workman (2004).”