Measuring Heterogeneous Reservation Prices for Product Bundles

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Reservation Price as a Range: An Incentive-Compatible Measurement Approach (2007, background): “…the economics literature for well over a century (e.g., Davenport 1902), there is growing interest in advancing the understanding and measurement of the construct, particularly in marketing (Chung and Rao 2003; Jedidi, Jagpal, and Manchanda 2003; Jedidi and Zhang 2002; Wertenbroch and Skiera 2002).”
Heterogeneity distributions of willingness-to-pay in choice models (2007, background): “In this reparameterization, Cijt is consumer i’s surplus from good j on purchase occasion t ( Jedidi et al. 2003 ).”
How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011, background): “…increasingly common to examine whether different methods lead to different managerial implications (e.g., by comparing optimal product line designs and pricing policies implied by various methods; see Belloni et al. 2008; Jedidi, Jagpal, and Manchanda 2003; Toubia, Hauser, and Garcia 2007).”
A Conjoint Approach to Multipart Pricing (2008, background): “Let Pijt be the probability that consumer i chooses service plan j on choice occasion t, given βi, θi, and Σ, and let Pi0t be the no-choice probability (for the derivation of these probabilities when there is no uncertainty, see Jedidi, Jagpal, and Manchanda 2003).”