Should marketing be cross-functional? Conceptual development and international empirical evidence

By Harley Krohmer, Christian Homburg, J. Workman. 2002

193 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f57850d508979f249e2f20db353c31a71d31031c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. R. Duane Ireland
2. Paul Hughes
3. Robert E. Morgan
4. Mathew Hughes

In Strategy and Management

1. Mathew Hughes
2. Robert E. Morgan
3. R. Duane Ireland
4. Paul Hughes
5. Shaker A. Zahra
6. Michael A. Hitt
7. David G. Sirmon
8. Justin W. Webb

Citations in the corpus

• Social Capital and Learning Advantages: A Problem of Absorptive Capacity (2014, methodology): “Response performance was measured with items that captured a firm’s ability to adapt to change and respond promptly to opportunities and threats (c.f. Krohmer, Homburg, and Workman, 2002) (anchored (1) very poor to (7) excellent).”