Incentive-Aligned Conjoint Analysis

By Min Ding, Rajdeep Grewal, John C. Liechty. 2005

214 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/8117c988c11a44f51e407f815d7df3dfe7acba6a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Jonathan Zinman
2. Sendhil Mullainathan
3. Marianne Bertrand
4. Dean S. Karlan
5. F. Norwood
6. Jayson L. Lusk
7. Koert van Ittersum
8. Esther Duflo

In General Decision Sciences

1. Sendhil Mullainathan
2. Jayson L. Lusk
3. F. Norwood
4. Franziska Voelckner
5. Jonathan Zinman
6. Joost M. E. Pennings
7. Jae Bong Chang
8. Daniel Sheehan

In Marketing

1. Koert van Ittersum
2. Franziska Voelckner
3. Jayson L. Lusk
4. Joachim Büschken
5. F. Norwood
6. Jae Bong Chang
7. Z. John Zhang
8. K. Miller

Citations in the corpus

• What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment (2010, background): “Some recent conjoint analyses have tried to develop more incentive-aligned elicitation methods that provide better estimates of true consumer preferences; see, for example, Ding, Grewal, and Liechty (2005).”
• Smart Shopping Carts: How Real-Time Feedback Influences Spending (2013, background): “Van Ittersum et al. (2010) demonstrate that many shoppers keep track of their spending while shopping for groceries and that the”
• Sentence-Based Text Analysis for Customer Reviews (2016, background): “Conjoint analysis is similarly challenged in getting respondents to make choices that mimic marketplace sensitivities (Ding et al., 2005), i.e., to obtain coherent and valid answers to the questions posed.”
• How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011, methodology): “…appropriate if a manager is interested mostly in the relative partworths of product attributes and price.21 This finding is consistent with that of Ding, Grewal, and Liechty (2005) and indicates that under the hypothetical condition, participants behaved as if they were interested in purchasing…”
• How Closely Do Hypothetical Surveys and Laboratory Experiments Predict Field Behavior (2009, background): “Alfnes et al. (2006), Ding, Grewal, and Liechty (2005), and Lusk and Schroeder (2004) all have implemented nonhypothetical choice experiments.”
• An empirical comparison of methods for measuring consumers’ willingness to pay (2006, methodology): “Furthermore, new methods for reducing the difference between real and hypothetical WTP merit further scrutiny—methods that go beyond the “partial real payment method” and other attempts to calibrate hypothetical WTP to real WTP (e.g., Cummings and Taylor, 1999; Ding, Grewal and Liechty, 2005 ).”