The Impact of Advertising Creativity on the Hierarchy of Effects

By Robert E. Smith, Jiemiao Chen, Xiaojing Yang. 2008

306 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9651f023a98ad385b9e607f659a999891fd92b5a

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In Applied Psychology

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Citations in the corpus

Advertising Creativity: The Role of Divergence Versus Meaningfulness (2014, background): “Within creativity research, meaningfulness itself has been referred to with different terms including involvement (Smith et al. 2007); relevance (Smith, Chen, and Yang 2008), and connectedness (Ang and Low 2000).”
Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach (2016, methodology): “Social media impact on branding. defining the branding stages, we adapted themodel described by Smith et al. (2008).”
The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments (2011, background): “This representation of advertising creativity in the form of execution novelty and message usefulness has received considerable support in the advertising literature (Ang and Low 2000; Smith and Yang 2004; Smith, Chen, and Yang 2008; Smith et al. 2007).”
A Meta-Analysis of When and How Advertising Creativity Works (2020, methodology): “Originality has positive effects on consumer responses to advertising, as originality makes advertising more likely to be attended and processed (Pieters, Warlop, and Wedel 2002; Smith, Chen, and Yang 2008).”
Creativity, attention and the memory for brands: an outdoor advertising field study (2015, methodology): “Smith et al. (2007, 2008) describe an ad with artistic value as an ad that is visually distinctive, able to make ideas come to life graphically, and artistically produced.”
From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising (2016, background): “…the existence (Goodrich, 2011) or sequence (Kunda, 1990) of the hierarchy of effects, the model remains its significance in understanding the advertising effect (Barry, 2002; Smith et al., 2008) and other promotional activities (e.g., product placements, Balasubramanian, Karrh, & Patwardhan, 2006).”