Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

By Nina Åkestam, S. Rosengren, Micael Dahlen. 2017

297 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/b7a62ce287c6f9a836a669796d3850631b32b835