Yih Hwai Lee
2000–2009
A researcher in the Science corpus: 4 papers; trusts 0 researchers and is trusted by 12 researchers here, as inferred from the citation graph.
Who trusts Yih Hwai Lee overall
- Fredrik Lange
- Micael Dahlen
- X. Leung
- Freya De Keyzer
- Robert Heiser
- Robert E. Smith
- Jaehan Min
- Nathalie Fleck
- Bowen Ruan
Papers from Yih Hwai Lee's perspective
Ordered by how strongly the researchers Yih Hwai Lee trusts endorse each paper. Same corpus, a different order for every researcher.
- The Architecture of Cognition
- The magical number seven plus or minus two: some limits on our capacity for processing information.
- Exploring the dimensions of ad creativity
- The Consumption of Television Programming: Development and Validation of the Connectedness Scale
- Models of the Creative Process: Past, Present and Future
- Sympathy and Empathy: Emotional Responses to Advertising Dramas
- The phonological loop as a language learning device.
- An integrative theory of prefrontal cortex function.
- Working memory
- Neural predictors of purchases. (Neuron)
Their papers
- The ad creativity cube: conceptualization and initial validation (2007) — 202 citations
- Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and Confidence (2000) — 173 citations
- When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery (2009) — 184 citations
- The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English (2003) — 96 citations