Robert Heiser

Marketing · 2008

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Robert Heiser trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. S. Grier
  2. Soon Ang
  3. Rohit Deshpandé
  4. Anne M. Brumbaugh
  5. Micael Dahlen
  6. Yih Hwai Lee
  7. Naveen Donthu

Papers from Robert Heiser's perspective

Ordered by how strongly the researchers Robert Heiser trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion
  2. The ad creativity cube: conceptualization and initial validation
  3. Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (Management Sciences)
  4. Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
  5. Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion
  6. THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice
  7. The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates (Journal of Advertising Research)
  8. Exploring the dimensions of ad creativity
  9. The Consumption of Television Programming: Development and Validation of the Connectedness Scale
  10. Models of the Creative Process: Past, Present and Future

Their papers