Heterogeneous Logit Model Implications for Brand Positioning

By Pradeep Chintagunta. 1994

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Citations in the corpus

Counterfactual inference for consumer choice across many product categories (2019, background): “Empirical applications have also typically focused on a single category, such as laundry detergent (Elrod and Keane (1995) and Chintagunta (1994)).”
SHOPPER: A Probabilistic Model of Consumer Choice with Substitutes and Complements (2017, background): “A small literature on “market mapping” (Elrod, 1988; Elrod and Keane, 1995; Chintagunta, 1994) considers latent attributes of items within a product category (e.”
Balancing Profitability and Customer Welfare in a Supermarket Chain (2003, methodology): “…use a parsimonious factor-analytic approach for the covariance matrix of brand preferences, as is typically used with individual data (Elrod, 1988; Chintagunta, 1994; Elrod and Keane, 1995) as well as with aggregate data (Chintagunta et al., 2002).5 Formally, we assume that on a given shopping…”
Experiential Attributes and Consumer Judgments (2008, background): “That is, in addition to estimating choice models that account for latent brand attributes (Chintagunta, 1994; Elrod, 1988) or unique brand attributes (Erdem, 1996), researchers should model the differential impact that experiential and functional attributes have on consumer brand choices, thus pavin”
Spatial Competition in the Network Television Industry (2001, background): “More recently, Elrod and Keane (1995) and Chintagunta (1994) estimate product characteristics using panel data on laundry detergent purchases .”