UNDERSTANDING THE ACCEPTANCE OF MOBILE SMS ADVERTISING AMONG YOUNG CHINESE CONSUMERS

By Jing Zhang, En Mao. 2008

416 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d0e416b832f293bb235610670a09b55a3729ec87

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Subhro Sarkar
2. Arpita Khare
3. Sumedha Chauhan
4. Lingling Gao
5. Xuesong Bai

In Sociology and Political Science

1. Subhro Sarkar
2. Arpita Khare
3. Sumedha Chauhan
4. Lingling Gao
5. Xuesong Bai
6. Philippe Duverger

Citations in the corpus

• A meta-analysis of antecedents and consequences of trust in mobile commerce (2020, background): “Several researchers in the domain of m-commerce found that an individual ’ s disposition to trust has a direct e ff ect on the formation of trust (Deng, Lu, Wei, & Zhang, 2010; Lin, 2011; Wang et al., 2015; Xin et al., 2015; Zhang & Mao, 2008).”
• Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014, neutral): “…advertising model, are the Theory of Reasoned Action (Fishbein & Ajzen, 1995; Lee, Tsai, & Jih, 2006; Lutz, MacKenzie, & Belch, 1983; Tsang et al., 2004), Technology Acceptance Model (Yang, 2007; Zhang & Mao, 2008), and Web advertising model (Choi & Rifon, 2002; Ducoffe, 1995; Wang & Sun, 2010).”
• Determinants of intention to use the mobile banking apps: An extension of the classic TAM model (2017, neutral): “Although also with the intention to use (Gu, Lee, & Suh, 2009; Jeong & Yoon, 2013; Ko, Kim, & Lee, 2009; Kulviwat et al., 2007; Liu & Li, 2011; Zhang & Mao, 2008).”
• How smartphone advertising influences consumers' purchase intention (2019, background): “Various empirical studies have demonstrated that advertisement credibility has a significant effect on attitudes toward advertising and behavioral intentions (Brackett and Carr, 2001; Tsang et al., 2004; Zhang and Mao, 2008).”
• Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses (2018, background): “Research on online commerce has historically been more interested in utilitarian value, i.e., the rational and instrumental attributes of websites and new media that facilitate online purchases and browsing (e.g., Childers et al. 2001; Zhang and Mao 2008).”
• A unified perspective on the factors influencing consumer acceptance of internet of things technology (2014, background): “On the theoretical front, an abundance of research studies have reported a strong and significant causal relationship between user beliefs and behavioral intention of technology (Lee et al., 2012; Lu and Su, 2009; Song et al., 2008; Zhang and Mao, 2008).”