Kwong Chan

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Kwong Chan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Chang-Hoan Cho
  2. Steven M. Edwards

Who trusts Kwong Chan overall

  1. Jing Zhang

Papers from Kwong Chan's perspective

Ordered by how strongly the researchers Kwong Chan trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Interactive Advertising Model
  2. Mediation analysis. (Annual Review of Psychology)
  3. Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
  4. BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES
  5. WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
  6. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
  7. Understanding sponsorship effects
  8. Sponsorship and Congruity Theory: a Theoretical Framework For Explaining Consumer Attitude and Recall of Event Sponsorship
  9. Effects of typographic factors in advertising‐based persuasion: A general model and initial empirical tests
  10. Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences

Their papers