W. Diamond

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom W. Diamond trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Chang-Hoan Cho
  2. Steven M. Edwards

Who trusts W. Diamond overall

  1. Jing Zhang

Papers from W. Diamond's perspective

Ordered by how strongly the researchers W. Diamond trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Interactive Advertising Model
  2. Mediation analysis. (Annual Review of Psychology)
  3. Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
  4. BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES
  5. WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
  6. Sponsorship and Congruity Theory: a Theoretical Framework For Explaining Consumer Attitude and Recall of Event Sponsorship
  7. Effects of typographic factors in advertising‐based persuasion: A general model and initial empirical tests
  8. Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences
  9. Different Forced-Exposure Levels to Banner Advertisements (Journal of Advertising Research)
  10. Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

Their papers