Taanika Arora
Sociology and Political Science · 2019
A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 1 researcher here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 25 citations into it; #14,800 of 22,756 by trust here, #22,355 by citations
- Information Systems and Management — 14 citations into it; #2,508 of 3,842 by trust here, #3,809 by citations
- Marketing — 13 citations into it; #4,043 of 6,289 by trust here, #6,244 by citations
- Communication — 6 citations into it
Whom Taanika Arora trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- J. Pallant
- Marc Prensky
- Yoo-Jung Kim
- Shintaro Okazaki
- Sajid Si
- William Van-Tien Dao
- Andreas M. Kaplan
- Shu-Chuan Chu
- Jing Zhang
- Jieun Lee
Who trusts Taanika Arora overall
Papers from Taanika Arora's perspective
Ordered by how strongly the researchers Taanika Arora trusts endorse each paper. Same corpus, a different order for every researcher.
- Consumer Attitudes Toward Mobile Advertising: An Empirical Study (International Journal of Electronic Commerce)
- Users of the world, unite! The challenges and opportunities of Social Media
- How do Japanese consumers perceive wireless ads? A multivariate analysis
- Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (Journal of Advertising Research)
- Multivariate Data Analysis (Technometrics)
- Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
- Evolution of mobile location-based services (CACM)
- Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults
- Social Media and Its Role in Marketing
- Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (Computers in Human Behavior)