Friends, Fans, and Followers: Do Ads Work on Social Networks?

By David G. Taylor, Jeffrey E. K. Lewin, David Strutton. Journal of Advertising Research, 2011

696 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a913596386edaa3bd4839f1930aac5723387faea

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Ali Abdallah Alalwan
2. Nripendra P. Rana
3. En Mao
4. Yogesh Kumar Dwivedi
5. Freya De Keyzer
6. Trang P. Tran
7. Nathalie Dens
8. Raed Salah Algharabat

In Sociology and Political Science

1. Ali Abdallah Alalwan
2. Nripendra P. Rana
3. Yogesh Kumar Dwivedi
4. Rodney Graeme Duffett
5. David G. Taylor
6. Raed Salah Algharabat
7. Mahmud Akhter Shareef
8. Bhasker Mukerji

Citations in the corpus

• Social media in marketing: A review and analysis of the existing literature (2017, background): “This, in turn, positively reflect on their orientations and behaviours toward all kinds of social media technology as reported by Alalwan et al. (2016a); Dwivedi et al. (2015); Rathore et al. (2016); Taylor et al. (2011); and Zhu and Chen (2015).”
• Investigating the impact of social media advertising features on customer purchase intention (2018, background): “This makes social media ads a richer information source than any other traditional media tools (Rathore et al., 2016; Taylor et al., 2011).”
• Investigating generational differences in e-WOM behaviours (2011, background): “These results emphasise that practitioners and theorists should continue their strategic efforts to crack the social networking site code; places where it is generally understood users are often less from receptive to advertisers’ forays into their ‘private space’ (Taylor et al. 2011).”
• Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials (2015, background): “Bannister et al. (2013) reported that women had a slightly more positive attitude to Facebook advertising, whereas Taylor et al. (2011) found that young adults (aged 19-24 years old) maintained the most positive attitudes to SNS advertisements.”
• From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising (2016, background): “Ad clicks are not only driven by consumers’ responses to a specific ad, but also their general attitudes toward social media advertising or advertising on SNS in particular (Taylor et al., 2011).”
• Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017, background): “A study by Taylor et al. (2011) proposed that SNS users’ perceptions from entertaining advertisements would positively influence their attitudes towards advertising appearing on these SNSs.”
• Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015, background): “Because of the growing occurrence of personalization in this unique user-to-user ecosystem and the blurring lines between user and marketing content, the effects of personalized advertising through SNSs warrant specific academic attention (Taylor, Lewin, and Strutton 2011).”