Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?

By Shabnam H. A. Zanjani, W. Diamond, Kwong Chan. 2011

92 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f7113fd8c455837887641d8a305acc900feecc8d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. En Mao
2. Jing Zhang

In Information Systems and Management

1. En Mao
2. Jing Zhang
3. Rodney Graeme Duffett

In Sociology and Political Science

1. En Mao
2. Jing Zhang
3. Rodney Graeme Duffett

Citations in the corpus

• From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising (2016, methodology): “, 1991) with a focus on its thinking and feeling processes, and congruity (Zanjani et al., 2011).”