Major influence factors in children's consumer socialization
By M. Dotson, Eva M. Hyatt. 2005
256 citations recorded by the source corpus.
Subfields: Gender Studies, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d0acc124556bc0d1b8e03f501cf1b04c5f0dfe45
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Gender Studies
In Marketing
- E. V. van Reijmersdal
- Rodney Graeme Duffett
- Esther Rozendaal
- Moniek Buijzen
- N. Slot
- Taanika Arora
- Bhawna Agarwal
- Sophie C. Boerman
In Sociology and Political Science
- Esther Rozendaal
- E. V. van Reijmersdal
- Rodney Graeme Duffett
- Moniek Buijzen
- Taanika Arora
- Bhawna Agarwal
- Sophie C. Boerman
- Bartosz W. Wojdynski
Citations in the corpus
- Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials (2015, background): “Millennial (Echo boomers, Generation Y, hip-hop, kwaito or Facebook generation) consumers are the children of the Baby Boomers or Generation X (Dotson and Hyatt, 2005; Berndt, 2007).”
- Children's Responses to Advertising in Social Games (2013, background): “Moreover, previous studies on peer influence susceptibility have focused almost exclusively on adolescents and young adults, while little attention has focused on children under the age of 12 (Dotson and Hyatt 2005; Meyer and Anderson 2000).”
- Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach (2019, background): “Irritation The effectiveness of advertisement is decreased with irritation in an advertisement (Aaker & Bruzzone, 1985; Ducoffe, 1995; Liu et al., 2012). Critics argue that advertising diverts attention from notable social targets (Galbraith, 1956), dampens human experiences (Boorstin, Wright, & Mer”