Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes
By Lana K. Brackett, B. Carr. Journal of Advertising Research, 2001
594 citations recorded by the source corpus.
Subfields: Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/7d26a914152e71f3d29f94fafdbdddacd7069804
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In Sociology and Political Science
- Rodney Graeme Duffett
- Taanika Arora
- Yogesh Kumar Dwivedi
- Yang Yang
- Ting-Peng Liang
- Bhawna Agarwal
- Yousra Asaad
- Ali Abdallah Alalwan
Citations in the corpus
- Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach (2019, methodology): “Credibility identified by Brackett and Carr (2001) in predicting advertising value has found a significant factor in affecting SMAV.”
- The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019, unknown): “Also, other studies on consumer behaviour found that age did not influence consumer behaviour such as attitude and purchase intention (Brackett and Carr 2001; Haghirian and Madlberger 2005).”
- Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017, background): “This was also supported by Gao and Koufaris (2006) and Brackett and Carr (2001), who argue that perceived entertainment has been identified as one of the determinant influences on consumers’ attitudes towards advertising in electronic commerce.”
- The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers (2020, methodology): “As discussed in prior text, several other studies [21,22,25,33,36,44,45,49,50,83] utilised Ducoffe’s [79] and Brackett and Carr’s [80] models to consider Aad regarding various online ICT conduits, which mainly included informativeness/knowledge (cognitive attitudinal responses), entertainment (affec”
- The Determinants of Consumers' Attitude towards Advertising/LES DÉTERMINANTS DE L'ATTITUDE DES CONSOMMATEURS ENVERS LA PUBLICITÉ (2010, background): “In addition, other studies have concluded that credibility of the advertising message has positive influence on consumers’ attitude towards advertising (Tsang, Ho, and Liang, 2004; Haghirian and Madlberger, 2005; Brackett and Carr, 2001).”
- Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004, background): “In order to study how the above factors affect consumer attitudes toward Internet advertising, Bracket and Carr modified several attitude models of Internet advertising [11, 23, 28] and developed an integrated Web advertising attitude model [6].”