En Mao

Sociology and Political Science · 2008–2016

A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 19 citations into it; #14,736 of 22,756 by trust here, #11,516 by citations
• Marketing — 13 citations into it; #4,024 of 6,289 by trust here, #5,863 by citations
• Information Systems and Management — 11 citations into it; #2,495 of 3,842 by trust here, #2,060 by citations

Whom En Mao trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Shabnam H. A. Zanjani

Who trusts En Mao overall

1. Rodney Graeme Duffett

Papers from En Mao's perspective

Ordered by how strongly the researchers En Mao trusts endorse each paper. Same corpus, a different order for every researcher.

1. The case for motivated reasoning.
2. Can You Measure the ROI of Your Social Media Marketing
3. Anarchy of effects? Exploring attention to online advertising and multiple outcomes
4. Modeling the Clickstream: Implications for Web-Based Advertising Efforts
5. The Impact of Advertising Creativity on the Hierarchy of Effects
6. Friends, Fans, and Followers: Do Ads Work on Social Networks? (Journal of Advertising Research)
7. Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?
8. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
9. The Interactive Advertising Model
10. WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?

Their papers

• UNDERSTANDING THE ACCEPTANCE OF MOBILE SMS ADVERTISING AMONG YOUNG CHINESE CONSUMERS (2008) — 416 citations
• From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising (2016) — 193 citations