Facebook versus television: advertising value perceptions among females

By Kelty Logan, L. Bright, Harsha Gangadharbatla. 2012

288 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b8cd48a311c1302ffa4ec001afbeecfb817254fa

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Citations in the corpus

Social media marketing: Comparative effect of advertisement sources (2017, methodology): “Now product judgement, evaluation and perception and the final attitude development processes have been drastically aligned with a new pattern of multidimensional communications where consumers are more interested in and find more credibility through pursuing and streamlining peered opinions instead”
Influence of social media marketing communications on young consumers’ attitudes (2017, background): “Furthermore, there are a myriad of studies (Yoo et al., 2010, Yang, 2012; Gensler et al., 2013; Hamidizadeh et al., 2012; Kumar et al., 2013; Logan et al., 2013; Tan et al., 2013; Labrecque, 2014; Lukka and James, 2014; Boateng and Okoe, 2015; Leung et al., 2015; Liu et al., 2015), which have used m”
Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers (2018, background): “However, in social media, the information generation by any members of a network starts up a new avenue for the prospective consumers, who are basically members of that loop, to get different opinions which ultimately act as the primary source of information for them to create attitudes toward the p”
Investigating the impact of social media advertising features on customer purchase intention (2018, background): “In this instance, any advertising message should cognitively and emotionally attract the customer’s attention (Logan et al., 2012; Shareef, Mukerji et al., 2018). Aspects of cognitive ads could include lower cost, higher quality, customer’s guarantee or warranty, and product availability, while emot”
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2019, background): “The U&G perspective seeks to explain individuals' motives for selecting or interacting with particular media content or channels to satisfy their needs (Calder et al. 2009), which we apply to DCM below (Logan, Bright, and Gangadharbatla 2012).”
Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach (2019, result): “In the social media advertising sites, the result is consistent with the previous studies conducted by Logan et al. (2012), Hassan et al. (2013), Murillo et al. (2016), Hamouda (2018).”
Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021, background): “Indeed, a number of studies highlighted the significant influence of informativeness on consumers’ perceived value of Facebook and other social media advertising (Dao et al., 2014; Logan et al., 2012; Zeng et al., 2009).”