The Social Media Bible: Tactics, Tools, and Strategies for Business Success

By Lon Safko. 2009

788 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1894156b81a323114fec068637f0a02ff990beb9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Andrew T. Stephen
2. B. Topçu
3. Erkan Akar
4. Rodney Graeme Duffett
5. George R. Milne

In Information Systems and Management

1. Lauren Grewal
2. Andrew T. Stephen
3. B. Topçu
4. Erkan Akar
5. Rodney Graeme Duffett
6. George R. Milne
7. Blend Ibrahim

In Sociology and Political Science

1. Lauren Grewal
2. Rodney Graeme Duffett
3. Gil Appel
4. Rhonda Hadi
5. Lauren I. Labrecque
6. Andrew T. Stephen
7. B. Topçu
8. Erkan Akar

Citations in the corpus

• Influence of social media marketing communications on young consumers’ attitudes (2017, background): “…funnel, which postulates that each attitude component becomes increasingly more demanding to achieve, with the number of potential consumers decreasing as they progress down the funnel, until the final primary marketing communication objective, namely purchase (Safko, 2010; Belch and Belch, 2015).”
• Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials (2015, background): “It becomes progressively more difficult to achieve the upper level stages and, hence, the number of prospective consumers decreases as they progress through the latter stages of the pyramid (Safko, 2010; Belch and Belch, 2012).”
• Online Personal Branding: Processes, Challenges, and Implications (2011, background): “The business world is beginning to recognize the importance of controlling personal brands and offering strategic advice about how to project a desired personal brand identity through the use of different social media (e.g., Safko and Brake 2009; Schwabel 2009).”
• An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing (2011, background): “Many people are likely to avoid or even fear things they do not understand (Safko and Brake 2009, 11).”
• The future of social media in marketing (2019, background): “Reports from industry sources have shown that consumers respond better to integrated marketing campaigns (e.g., a 73% boost over standard email campaigns; Safko 2010).”