Yoon‐Joo Lee

Sociology and Political Science · 2018

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Yoon‐Joo Lee trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Andrew F. Hayes
  2. Seung-A. Annie Jin
  3. Rodney Graeme Duffett
  4. Miriam J. Metzger
  5. Joe Phua
  6. Andrew J. Flanagin
  7. Judith S. Donath
  8. C. Bhattacharya
  9. Jhih-Syuan Lin

Papers from Yoon‐Joo Lee's perspective

Ordered by how strongly the researchers Yoon‐Joo Lee trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
  2. Social and Heuristic Approaches to Credibility Evaluation Online
  3. Public Displays of Connection
  4. Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With…
  5. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
  6. A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
  7. Corporate social responsibility reporting and organizational stigma: the case of "sin" industries.
  8. Are You Following Me? A Content Analysis of TV Networks’ Brand Communication on Twitter
  9. Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials (Internet Research)
  10. Credibility and trust of information in online environments: The use of cognitive heuristics

Their papers