Guilherme D. Pires

Sociology and Political Science · 2004–2021

A researcher in the Science corpus: 6 papers; trusts 8 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 81 citations into it
• Marketing — 77 citations into it; #4,756 of 6,289 by trust here, #2,498 by citations
• Organizational Behavior and Human Resource Management — 60 citations into it; #6,678 of 8,741 by trust here, #4,719 by citations
• Information Systems and Management — 46 citations into it; #2,911 of 3,842 by trust here, #1,450 by citations

Whom Guilherme D. Pires trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Linda D. Hollebeek
2. Stephen Louis Vargo
3. Marko Sarstedt
4. Shiri D. Vivek
5. Joseph F. Hair
6. Roderick Brodie
7. Jörg Henseler
8. Christian M. Ringle
9. Ned Kock
10. Philip M. Podsakoff

Who trusts Guilherme D. Pires overall

1. Adriana Zait
2. P. Bertea
3. Paul Sparrow
4. Van-Dat Tran
5. Jiyoung Kim
6. Wi-Suk Kwon
7. Sharron J. Lennon
8. E. Frederiks

Papers from Guilherme D. Pires's perspective

Ordered by how strongly the researchers Guilherme D. Pires trusts endorse each paper. Same corpus, a different order for every researcher.

1. Co-creation experiences: The next practice in value creation
2. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
3. Advanced Issues in Partial Least Squares Structural Equation Modeling
4. Users of the world, unite! The challenges and opportunities of Social Media
5. Toward a transcending conceptualization of relationship: a service‐dominant logic perspective
6. What Drives Social Commerce: The Role of Social Support and Relationship Quality (International Journal of Electronic Commerce)
7. The Customer Engagement/Value Interface: An Exploratory Investigation
8. The Psychological Mechanism of Brand Co-creation Engagement
9. Introducing COBRAs
10. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (Computers in Human Behavior)

Their papers

• Driving consumer–brand engagement and co-creation by brand interactivity (2020) — 134 citations
• Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020) — 158 citations
• The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions (2021) — 169 citations
• Improving expatriate adjustment and effectiveness in ethnically diverse countries: marketing insights (2006) — 120 citations
• Impressions of an annual report: an experimental study (2004) — 111 citations
• Influences on the perceived risk of purchasing online (2004) — 354 citations